A showroom-worthy website
A mobile-first design that gives the carpet and vinyl range room to breathe, with a clear route from exploring the showroom to requesting a quote.
Flooring showroom / Antrim, Northern Ireland
Gourley's of Antrim
Decades of local reputation. A digital home to match. A showroom website that brings the flooring range, local expertise and enquiry journey together.
- Sector
- Flooring & fitting
- Location
- Antrim, Northern Ireland
- What we delivered
- Website design, local SEO & lead automation
01 / The brief
A local reputation, ready for a digital home.
Gourley's has supplied and fitted carpet and vinyl flooring across Northern Ireland for over 40 years. The showroom had a strong word-of-mouth reputation, but its online presence did not reflect the business behind it.
The brief was to give customers a clear view of the flooring range, help them find relevant local information and make requesting a quote straightforward.
Built around a real showroom, its customers and the way its team works.
02 / Our approach
From browsing flooring to starting a conversation.
A considered website is more than a good first impression. Each part of the project supports a practical step in the customer journey.
Local search foundations
Clear service and location information, supported by local SEO work and Google Business Profile optimisation, connects the website to the areas the showroom serves.
A connected enquiry journey
Quote requests and WhatsApp contact are brought into a simpler enquiry journey, with lead notifications designed to help the team follow up promptly.
Support beyond the launch
Hosting, security and website updates are part of the ongoing support, keeping the online presence aligned with the business rather than leaving it to stand still.
03 / Related JT services
The right foundations for your business.
For local showrooms and trades, the same building blocks apply: show the work clearly, explain where you work and make it easy to get in touch.
Website design
Thoughtful, mobile-first websites built around your services and the actions your customers need to take.
Explore website designLocal SEO
Clear service and location information that helps search engines understand your business and the areas you serve.
Explore local SEOBusiness automation
Practical enquiry, callback and booking workflows that fit the way your team works.
Explore automationYour next chapter
Your business deserves this level of care.
Tell Jack and Tom what your business needs. We will help you work out the right next step.